This episode explores the challenges and importance of data monetisation in the analytics industry. Gareth Farr joins the podcast, data science and AI Team Lead at a major European Bank. He shares insights on demonstrating the value of data monetisation, strategies, identifying opportunities within data, key components of a successful data monetisation strategy, and common challenges businesses face in monetising their data. The conversation also explores ways businesses can ensure their data offerings provide real value to customers, emerging trends in data monetisation, and measuring the success of data monetisation efforts.In this episode, we will learn: 00:00 Introduction to Data Analytics Chat00:22 Guest Introduction: Gareth Farr01:31 Defining Data Monetization03:52 Identifying Monetization Opportunities07:35 Components of a Successful Strategy12:13 Challenges in Data Monetization20:56 Emerging Trends in Data Monetization26:42 Measuring Success in Data Monetization35:11 Conclusion and Final ThoughtsThank you for listening!

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