A year and a half ago, a liquor store, Doc's, in Memphis, TN, frustrated at the way some allocations were distributed, decided to go pick a barrel. But not just any barrel, they went to the TTB and made a label for this and created their own brand, Doc.52. Listen as Ryan, Mike, and Matt discuss what went into creating their own store brand, why more stores aren't doing this, and what they have in store for the future. And of course, we drink some whiskey. Cheers! All glassware provided by www.distilleryproducts.com Get your liquor shipped directly to your door at www.caskcartel.com Follow the Dads on the road! Dec 6th we will be at the Holiday Spirits Fest in Franklin, TN Intro/Outro: Springtide "Fall Asleep Under the Millions of Stars"

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