Making Cybersecurity Marketing People Centric

Cybersecurity Unplugged
08/12/2021 23 min Episodio 45
Making Cybersecurity Marketing People Centric

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Episode Synopsis

Sherry Lowe is the distinguished chief marketing officer at Exabeam. She was also the former CMO at Expanse and served in a similar role at Druva and Splunk. In this episode of Cybersecurity Unplugged, Lowe discusses: Standing out in a market full of lookalikes; Not allowing a focus on metrics to run and ruin marketing efforts; Eliminating the competitive nature between sales and marketing.

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