Curious about the future of commerce in a world where digital and physical blend seamlessly? Join us as we explore this exciting landscape with Balaji Balasubramanian, SAP’s SVP Global Head of Commerce and Industry Cloud. Balaji shares his vision on meeting the growing consumer demand for a friction-free experience across all channels, from traditional stores to social platforms like WhatsApp and WeChat. We uncover the operational intricacies organizations face, including supply chain management and product sourcing, and discuss how integrated loyalty experiences can foster long-lasting customer relationships.We also address the digital transformation challenges retailers encounter, emphasizing the need for adaptable, end-to-end solutions that break down data silos. Balaji provides deep insights into overcoming cultural and organizational barriers to achieve unified data sets, sharing how SAP’s AI-powered processes can revolutionize retail operations. Finally, we unpack the three pillars essential for unifying the omnichannel retail experience, ensuring consistent cataloging and efficient integration of front and back office operations. Tune in for an episode brimming with actionable strategies to navigate the evolving commerce landscape.

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