Would you like to know the real difference between the most popular online personality assessment (MBTI) and the one used in universities? In this episode, the Myers-Briggs personality archetype is compared to the Big-5 personality model. How are they similar, and how are they different. We'll also discuss the good, the bad, and the ugly of each of them. And at the end, we'll start taking the best parts of both and create a hybrid system that will give us a better way of classifying personality type.

The reason we as salesmen are interested in these typographies is that we need concrete definitions of personality type. We need better definitions of the behavioral dimensions that make up personality so that we can pigeonhole prospects into the right temperament categories. Once they are in the correct classification, we can create and implement the persuasive strategies for turning them into customers.

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