EOFY is here, and the Australian Retailers Association is predicting $10.5 billion in sales. But with online shopping tipped to drop 11% from last year, what does that mean for small retailers?In this episode, I break down what these numbers tell us about changing consumer behaviour—and how you can position your business to take advantage of it.We’ll talk about:What the EOFY sales forecast means for independent retailersWhy in-store experiences matter more than everHow to build perceived value without slashing prices3 practical sales strategies to increase profit and drive foot trafficHow to use a member-only clearance page to grow your email list and move stockEOFY isn’t just a sales event—it’s a chance to build momentum for the second half of the year. Tune in and get your plan in place.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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