Going live on Facebook or Instagram is one of the best ways to engage with your audience, showcase your products, and boost sales in real time. But if the idea of being on camera makes you anxious, you’re not alone! Many business owners struggle with the fear of live video, but the good news is—you don’t need to be perfect to make an impact.In this episode of the Retail Success Series, I’ll walk you through why live streaming is such a valuable tool for your business, how to structure your sessions for maximum engagement, and what content to include to keep your audience interested. Plus, if you’re camera-shy, I’ll share two simple ways to go live without ever showing your face.Whether you’re a complete beginner or just looking to improve your live video strategy, this episode will give you the confidence and practical tips to make live streaming work for you. Tune in and take the first step towards building stronger connections with your customers!Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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