Set sail with Current Commerce as we dive deep into the world of branding, creativity, and e-commerce with Marcelo Kertesz, creative mastermind at Manscaped. From navigating the tides of consumer psychology to steering through the AI-infused waters of modern marketing, Marcelo shares his expert take on crafting a brand that’s both innovative and authentic.In this episode, we explore:The balance between creativity and business—why staying hands-on matters.How understanding psychology helps brands connect with consumers.The power of storytelling and why “personas” make branding easier.AI and nostalgia—how technology is reshaping marketing while Gen Z craves human connection.Social commerce and partnerships—the secret sauce behind engagement and trust.Why over-delivering creates long-term brand love.Marcelo drops gems like, "Balance is key for human life," "Honesty is the biggest thing," and "There is method to the madness."If you’ve ever wondered how to turn a brand into a cool older brother that gives tips on manhood, this is your episode.Drop anchor, hit play, and let’s navigate the creative seas together.

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