🎙️ The Mom Test: Unearthing Customer Truth for Your Startup 💡Are you an entrepreneur, founder, or investor struggling to get real insights from customer conversations? 🤦‍♀️You know you should talk to customers, but still end up building stuff nobody buys? You're not alone! This podcast dives deep into the art of customer learning, showing you how to avoid common pitfalls like false positives and worthless compliments.Inspired by "The Mom Test," we'll equip you with simple, powerful rules to get to the truth, even from your own mom! 🤫 Learn to:• Talk about their life, not your idea. 🗣️🌍• Ask about specifics in the past, not generics or opinions about the future. 🕰️🔍• Talk less and listen more. 🤫👂Discover how to deflect compliments, anchor "fluff" (generic, hypothetical, future-tense promises), and dig beneath feature ideas to uncover true motivations. We'll explore good vs. bad questions, the importance of facing your scary assumptions, and why you should learn to love bad news 💔➡️✅.Understand the value of commitment and advancement in every conversation, turning "zombie leads" into real customers who are serious enough to invest their time, reputation, or money. We'll show you how to find the right customers 🎯, cut through the noise, and ensure your conversations are productive, whether they're formal meetings or casual chats over coffee ☕.This is your practical guide to navigating the delicate archaeological site of customer conversations, ensuring you find the treasure 💰 that will make your business succeed. Stop wasting time and start building what people actually want!Subscribe now and transform the way you talk to your customers! ✨🚀

Ver todos los episodios