How do you create a product or service that customers genuinely want and need? In this episode of Crafting Value, we dive into Value Proposition Design by Alexander Osterwalder, Yves Pigneur, and collaborators. The book provides a step-by-step guide to using the Value Proposition Canvas, a practical tool to explore and understand customer needs, pains, and gains. We’ll discuss how to design and test value propositions that not only attract but also excite customers. From conducting insightful research and prototyping to validating through experiments, we’ll uncover the secrets behind reducing risk and ensuring product-market fit. Whether you're an entrepreneur, innovator, or business leader, this episode will equip you with customer-centric strategies to create lasting value and sustainable business succes

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