Amazon's Chief Technology Officer, Dr. Werner Vogels, offers five technology predictions for 2025 and beyond, highlighting a shift towards using technology for positive societal impact. A key theme is the emergence of a mission-driven workforce motivated by purpose beyond profit, aligning with organisations that prioritise positive change. Vogels also predicts innovations in energy efficiency and the use of AI-powered tools to combat disinformation, as well as a decentralised and community-based approach to disaster preparedness. Finally, there is the rise of intention-driven consumer technology, designed to enhance mindfulness and focus rather than cause distraction.

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