00:00 What is "Networking"
02:53 The Benefits of Networking
04:46 Embracing Imposter Syndrome & Networking Nerves
07:54 Leveraging LinkedIn to Build and Foster Relationships
15:32 Closing the Loop
18:29 How to Approach Follow Ups
24:45 Networking Flops


In this episode of Cupalo Conversations, Ryan McKesson with 15+ years of sales experience quells the stigma around networking and celebrates the importance of authentic connections. Not just for professional but for personal growth.

Introducing the concept of NATO networking (not attached to outcome), Ryan shares his thoughtful approach to reaching out to people with confidence in his value proposition and with authenticity and genuine curiosity. He emphasizes the value of meeting people where they're at, listening to their stories, and sharing something relevant such a good book recommendation.

Being in sales, Ryan also shares an all-too-often underutilized practice of "closing the loop" with referral partners as well as the importance of personalization and follow-ups. He often leverages LinkedIn and shares his thoughts on how to do cold outreach.

Overall, the conversation highlights the value of networking as a means of learning, growing, and connecting with others.

Connect with Lauren Hannon

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Check out Cupalo's website: https://cupalo.io/

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