Winning moves is a social enterprise combining business diagnostic, digital, and research and evaluation consultancy with the aim of improving economic, environmental and societal outcomes.  We’re joined by Colin Bell and Maddison Walker to discuss the topic of innovation in business and Winning Moves’ new Innovation Sprint project delivered as part of the Cumbria Accelerator.   Our conversation covers:        Why is innovation important         Why do some businesses struggle to innovate         Breathing life into old products         What help is available to businesses         Fostering a culture of innovation         The role of leadership         Common misconceptions         Collaboration         Managing risk         Communicating to stakeholders         Future trends shaping innovation in business Find out more about Innovation Sprint: https://winningmoves.com/cumbria-accelerator/

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