It's no exaggeration to refer to Laura Nestler as the Queen of Community Marketing. She is such an expert, and not just in theory, but in practical application. She cut her teeth in the space doing events and marketing for the Seattle Mariners. Then she went to Adidas. Then Yelp. And now she’s at Duolingo.
For those who don’t know, Duolingo is a language-learning app that is accessible without charge. As of 10 February 2021, they offered 106 different courses in 38 languages. The app has over 300 million registered users across the world, is the most downloaded educational app ever in the app store, and the highest grossing education app given their freemium model. Interestingly, the majority of their content is created by volunteers, not employees. In that way it’s like Wikipedia and Reddit, where the content is crowdsourced. If you are keen to learn how to better mobilize your fan base so you reap rewards not only their transactions, but also their interactions, then you need to grab a pen and paper and take some notes because Laura breaks it down for you.
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