ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Push Notification Nation"
Episode Synopsis
Push notifications have evolved from basic alerts into a complex system that subtly influences user behaviour in a competitive battle for attention. Their main function is to act as triggers that tap into the brain’s dopamine reward cycle, encouraging users to return frequently and check their devices compulsively, regardless of the content's actual value.
More episodes of the podcast Ctrl Alt Society
The TikTokification of Everything
30/11/2025
Streaming the Past
18/11/2025
Introducing ChatGPT Atlas Browser
23/10/2025
Screens as Modern Third Places
07/10/2025
In God we trust