In this episode of Amazon Ecomm Secrets, host Matthew Fraser explores the importance of legal entities, brand names, and store names in the context of selling on Amazon. He shares a personal story of confusion and financial loss from his early days on Amazon when setting up his company name aligned with his brand name. Learn from his experience to navigate this crucial aspect effectively for your Amazon business success.Join Matthew's FREE community and get the EXACT 8 Steps to 8 Figures Blueprint, that Matthew used to generate over AU$40 million in sales across Amazon and Shopify for FREE: https://bit.ly/8StepsTo8FiguresIf you're seeking mentoring to elevate your ecommerce biz, Matthew offers one on one and group mentoring options, book a FREE discovery call to chat with him here: https://calendly.com/matthew_fraser/free-discovery-callFollow Matthew:https://www.instagram.com/immatthewfraser/Work with Matthew:https://www.matthewfraser.com.au/Timestamps00:00:00 - Introduction00:01:12 - Personal Story: Brand and Company Naming Mistakes00:03:08 - Using Australian Entities in the US Marketplace00:04:56 - Flexibility of Amazon Store Names00:05:50 - Seeking Professional Advice for Legal Entities00:06:31 - OFX Accounts for Australian Sellers on Amazon USA00:08:00 - Transitioning from Sole Trader to Company00:09:03 - Necessity of a USA Bank Account00:11:10 - Finding an Accountant for Amazon USA Business

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