In this episode of Amazon Ecomm Secrets, Matthew Fraser shares valuable insights on avoiding pitfalls when starting a business. Drawing from his own experience of going from millions in debt to an eight-figure entrepreneur, he highlights common struggles faced by entrepreneurs, especially when launching products on platforms like Amazon. Tune in to gain expert advice on navigating the challenges of startups and product launches.Join Matthew's FREE community and get the EXACT 8 Steps to 8 Figures Blueprint, that Matthew used to generate over AU$40 million in sales across Amazon and Shopify for FREE: https://bit.ly/8StepsTo8FiguresIf you're seeking mentoring to elevate your ecommerce biz, Matthew offers one on one and group mentoring options, book a FREE discovery call to chat with him here: https://calendly.com/matthew_fraser/free-discovery-callFollow Matthew:https://www.instagram.com/immatthewfraser/Work with Matthew:https://www.matthewfraser.com.au/Timestamps00:00:00 - Introduction00:01:14 - Pitfalls for Startups00:03:19 - Product Selection Process00:06:09 - Validating Your Product Idea00:09:42 - Importance of Profit Margins00:13:39 - Inventors and Product Market Fit00:15:07 - Equity for Services: A Cautionary Tale00:21:17 - Choosing the Right Mentor

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