In this episode of CRITIQ'D, we break down what went wrong with the now-infamous American Eagle x Sydney Sweeney ad campaign. We’ll walk through American Eagle’s rise in the early 2000s, its pivot to body positivity and representation, and how this campaign missed the mark, badly. Plus: how competitors like Old Navy and Levi’s are capitalizing on AE’s flop, and what small marketers can learn from it all.

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