The author of Immersive Storytelling for Real and Imagined Worlds: A Writer’s Guide. Margaret was born in Indonesia and raised in Singapore and received her Master of Fine Arts degree in Screenwriting from USC School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment and immersive experiences. Margaret has served as a story lead, story consultant and writer for multiple projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted, Heineken Experience, Story Garden by AMOREPACIFIC and the Information and Communications Pavilion ( Expo 2010 Shanghai). She was a Disney Imagineer from 2014-2021 and is currently a senior experiential creative lead at Airbnb. 

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