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Listen "148 – How to Get Media Coverage as a Musician – with Ariel Hyatt of Cyber PR"
Episode Synopsis
Ariel Hyatt is in the house!
Are you looking to get more publicity for your music or band? Do you wish a major media outlet would cover your story?
In this episode of The New Music Industry Podcast, we learn from the best. Ariel Hyatt of Cyber PR sheds light on the current state of publicity in the music industry as well as what she’s excited about creating.
Download the PDF Transcription
Podcast Highlights:
01:30 – What brought you to this point of helping musicians and music related brands?
03:51 – Dyslexia
04:50 – How long did it take for you and your company to get established in your space?
08:39 – Creative projects are closed loops
09:41 – The dangers of comparison
12:29 – How important is publicity for musicians and what is PR?
14:13 – FYRE: The Greatest Party That Never Happened
15:40 – The media will cover you if you have something newsworthy to share
19:11 – The grind
23:05 – How effective are press releases?
25:53 – Copywriting skills
26:57 – Why write books?
35:39 – Is there a project you’re fired up about working on right now?
37:58 – Am I on track? – An assessment of The Music Entrepreneur HQ business
45:35 – Concluding thoughts
Transcription:
David Andrew Wiebe: Today I'm chatting with founder of Cyber PR. Ariel Hyatt. How are you today, Ariel?
Ariel Hyatt: I’m fantastic.
David Andrew Wiebe: Great. Glad we could finally talk and have you on the show. Now, I've been blogging about the music industry since 2007. But in 2012, I invested in music industry startup and ended up creating a position for myself as a blogger and digital marketer for the company. And that's when I started taking it more seriously. And in those days, it was people like you and Derek Severs, and Tom Hess, and Andrew Dover, that provided me with a lot of inspiration. So, thank you for being one of the giants whose shoulders, I could stand on.
Ariel Hyatt: My pleasure. Those are all names that just brought me so much warm and fuzzy. That was amazing.
David Andrew Wiebe: Oh, I know. I mean, Derek Severs I'm sure is many people's favourite human being. He's just smart and knowledgeable. What an incredible guy. Can't really say enough about him.
So, you have a tremendous amount of experience in marketing and PR. What brought you to this point of helping musicians and music-related brands?
Ariel Hyatt: I guess the real honest answer is my mother who is an amazing career coach. That's what she did my whole life and continues to do. She pointed out when I was pretty young that I had a knack for communication. I started really young interning at a PR firm and realised that that was actually true, I did have a knack for communication. Although even though that was my knack, I had a passion for art. That was my interest. And so, I guess my whole career is a combination of the thing that I'm really passionate about, which is art, not only music but I love visual art and all types of art. And then, you know, getting to support artists with what I'm really good at, which is communication and simplifying things, I think is something that as a dyslexic, which is something that I have, you look at the world really differently because everything feels confusing, especially when you're young and you can't read and everybody else can. You don't see the world the way other people see it. You start filtering things in a way to make it easier for yourself to understand. And so, I think part of why I'm good at what I do is, I understand that artists don't see the world, especially the business world, the way that most people do. And so, I've kind of made it my journey. Like, if I could break down the world so that I could understand it when it didn't make sense, I certainly could help other people do that.
David Andrew Wiebe: Wow, that's really cool. And a couple of things by way of comment. When I first got started, or really, after I was born,
Are you looking to get more publicity for your music or band? Do you wish a major media outlet would cover your story?
In this episode of The New Music Industry Podcast, we learn from the best. Ariel Hyatt of Cyber PR sheds light on the current state of publicity in the music industry as well as what she’s excited about creating.
Download the PDF Transcription
Podcast Highlights:
01:30 – What brought you to this point of helping musicians and music related brands?
03:51 – Dyslexia
04:50 – How long did it take for you and your company to get established in your space?
08:39 – Creative projects are closed loops
09:41 – The dangers of comparison
12:29 – How important is publicity for musicians and what is PR?
14:13 – FYRE: The Greatest Party That Never Happened
15:40 – The media will cover you if you have something newsworthy to share
19:11 – The grind
23:05 – How effective are press releases?
25:53 – Copywriting skills
26:57 – Why write books?
35:39 – Is there a project you’re fired up about working on right now?
37:58 – Am I on track? – An assessment of The Music Entrepreneur HQ business
45:35 – Concluding thoughts
Transcription:
David Andrew Wiebe: Today I'm chatting with founder of Cyber PR. Ariel Hyatt. How are you today, Ariel?
Ariel Hyatt: I’m fantastic.
David Andrew Wiebe: Great. Glad we could finally talk and have you on the show. Now, I've been blogging about the music industry since 2007. But in 2012, I invested in music industry startup and ended up creating a position for myself as a blogger and digital marketer for the company. And that's when I started taking it more seriously. And in those days, it was people like you and Derek Severs, and Tom Hess, and Andrew Dover, that provided me with a lot of inspiration. So, thank you for being one of the giants whose shoulders, I could stand on.
Ariel Hyatt: My pleasure. Those are all names that just brought me so much warm and fuzzy. That was amazing.
David Andrew Wiebe: Oh, I know. I mean, Derek Severs I'm sure is many people's favourite human being. He's just smart and knowledgeable. What an incredible guy. Can't really say enough about him.
So, you have a tremendous amount of experience in marketing and PR. What brought you to this point of helping musicians and music-related brands?
Ariel Hyatt: I guess the real honest answer is my mother who is an amazing career coach. That's what she did my whole life and continues to do. She pointed out when I was pretty young that I had a knack for communication. I started really young interning at a PR firm and realised that that was actually true, I did have a knack for communication. Although even though that was my knack, I had a passion for art. That was my interest. And so, I guess my whole career is a combination of the thing that I'm really passionate about, which is art, not only music but I love visual art and all types of art. And then, you know, getting to support artists with what I'm really good at, which is communication and simplifying things, I think is something that as a dyslexic, which is something that I have, you look at the world really differently because everything feels confusing, especially when you're young and you can't read and everybody else can. You don't see the world the way other people see it. You start filtering things in a way to make it easier for yourself to understand. And so, I think part of why I'm good at what I do is, I understand that artists don't see the world, especially the business world, the way that most people do. And so, I've kind of made it my journey. Like, if I could break down the world so that I could understand it when it didn't make sense, I certainly could help other people do that.
David Andrew Wiebe: Wow, that's really cool. And a couple of things by way of comment. When I first got started, or really, after I was born,
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