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Listen "015 – Growing Your Fan Base Through Collaboration"
Episode Synopsis
Why is it important for artists to pursue collaborative opportunities? What qualities should they be looking for in collaborators? What benefits can artists expect to enjoy from collaborating?
In this episode of Creativity Excitement Emotion, David shares how you can grow your fan base through collaboration.
Sponsors:
Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!
Highlights:
00:17 – Seeking strategic collaborations
00:54 – The importance of starting where you are
01:28 – The illusion of the creator economy
02:21 – Your core audience is usually made up of people you know
03:15 – The passing of the torch
03:55 – Everyone has a platform
04:42 – When you collaborate with others, you attract different fans
05:06 – The right timing for collaboration
05:30 – What makes for a great collaborator?
Transcript:
Moving forward, I'm looking to produce a lot more music, and as a result, I'm also looking for more collaborators to work with.
I've had the opportunity to meet quite a few people, whether it's through the two-year intensive leadership program that I've been taking, or in the communities that I interact and engage with.
It's not necessarily that I need collaborators, more so that I see opportunities. As I look to collaborate with others, I recognize that they might have access to an audience or a fan base that I don't have.
I am often limited, and artists in general are often limited to their immediate vicinity. Even though we do live in the internet age, or the digital age and you can market to just about anyone across the world, the reality is you're better off starting where you are and finding your audience there. Because the only people who reliably come to your shows and buy your merch and become long-term fans are the people you've met versus those you haven't met.
The only people who reliably come to your shows and buy your merch and become long-term fans are the people you know.Share on X
Even though we have this illusion in the creator economy, gig economy, YouTuber culture of what's going on right now. A lot of people are just subscribing for superficial reasons to some of their favorite YouTubers and aren't necessarily there to buy things from them.
You think about OnlyFans or Patreon or some of these other private subscriptions that have popped up. Yes, there are people who care, but if you dig beneath the surface, you realize quickly that a lot of these subscriptions happen for very superficial reasons, right?
It's like if there's a YouTube model, and she's wearing more revealing outfits in her OnlyFans subscriptions, then people subscribe to that because they want the extra content.
Maybe it's a cynical point of view but I don't think it is. I've seen this whole thing repeat and play out repeatedly because I've been a part of so many communities.
What we've primarily seen is you might attract the occasional person who is part of the broader artistic community that pops up at events here and there. But for the most part, the audiences that pack out the events tend to be people that you know or people that are in that extended network.
Maybe, for example, if it's like the jazz community, then one of your hosts or somebody knows a bunch of musicians in the jazz community that you may not know. They’re naturally drawn to the event because of the other people who are showing up or the performers who are showing up to be a part of the event.
I played in churches years ago and there was sort of a passing of torch. I had Daniel Guy Martin on my first podcast, DAWCast: Music Entrepreneurship, many years back.
He was the one that I saw on stage at that church. He was the lead guitarist and played a pivotal role on the worship team as well.
Well, he passed the torch to me, and he told me – he was clear about this – that I would reach different people than h...
In this episode of Creativity Excitement Emotion, David shares how you can grow your fan base through collaboration.
Sponsors:
Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone!
Highlights:
00:17 – Seeking strategic collaborations
00:54 – The importance of starting where you are
01:28 – The illusion of the creator economy
02:21 – Your core audience is usually made up of people you know
03:15 – The passing of the torch
03:55 – Everyone has a platform
04:42 – When you collaborate with others, you attract different fans
05:06 – The right timing for collaboration
05:30 – What makes for a great collaborator?
Transcript:
Moving forward, I'm looking to produce a lot more music, and as a result, I'm also looking for more collaborators to work with.
I've had the opportunity to meet quite a few people, whether it's through the two-year intensive leadership program that I've been taking, or in the communities that I interact and engage with.
It's not necessarily that I need collaborators, more so that I see opportunities. As I look to collaborate with others, I recognize that they might have access to an audience or a fan base that I don't have.
I am often limited, and artists in general are often limited to their immediate vicinity. Even though we do live in the internet age, or the digital age and you can market to just about anyone across the world, the reality is you're better off starting where you are and finding your audience there. Because the only people who reliably come to your shows and buy your merch and become long-term fans are the people you've met versus those you haven't met.
The only people who reliably come to your shows and buy your merch and become long-term fans are the people you know.Share on X
Even though we have this illusion in the creator economy, gig economy, YouTuber culture of what's going on right now. A lot of people are just subscribing for superficial reasons to some of their favorite YouTubers and aren't necessarily there to buy things from them.
You think about OnlyFans or Patreon or some of these other private subscriptions that have popped up. Yes, there are people who care, but if you dig beneath the surface, you realize quickly that a lot of these subscriptions happen for very superficial reasons, right?
It's like if there's a YouTube model, and she's wearing more revealing outfits in her OnlyFans subscriptions, then people subscribe to that because they want the extra content.
Maybe it's a cynical point of view but I don't think it is. I've seen this whole thing repeat and play out repeatedly because I've been a part of so many communities.
What we've primarily seen is you might attract the occasional person who is part of the broader artistic community that pops up at events here and there. But for the most part, the audiences that pack out the events tend to be people that you know or people that are in that extended network.
Maybe, for example, if it's like the jazz community, then one of your hosts or somebody knows a bunch of musicians in the jazz community that you may not know. They’re naturally drawn to the event because of the other people who are showing up or the performers who are showing up to be a part of the event.
I played in churches years ago and there was sort of a passing of torch. I had Daniel Guy Martin on my first podcast, DAWCast: Music Entrepreneurship, many years back.
He was the one that I saw on stage at that church. He was the lead guitarist and played a pivotal role on the worship team as well.
Well, he passed the torch to me, and he told me – he was clear about this – that I would reach different people than h...
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