001 – 3 Things That Aren’t Going to Grow Your Music Career in 2024

09/01/2024 7 min
001 – 3 Things That Aren’t Going to Grow Your Music Career in 2024

Listen "001 – 3 Things That Aren’t Going to Grow Your Music Career in 2024"

Episode Synopsis

Many activities can help you GROW your music career in 2024 and beyond. But you need to identify what those things are. Otherwise, you’re bound to get lost in a goulash of tactics, techniques, and trends that will waste your time and cause you to miss out on real OPPORTUNITIES.

In this first episode of Creativity Excitement Emotion, David addresses three things that aren’t going to grow your music career in 2023, 2024, 2025, and beyond.
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Highlights:

00:17 – Avoid these distractions in 2023
01:20 – #1: Building sales funnels
02:45 – #2: Getting better at music production
04:43 – #3: Chasing social media trends

Transcript:
What's up, Elite Players? Today I'm going to cover something that I think really does need to be addressed, and I want to say upfront that while I do believe in casting stones at my competition here and there, I'm not necessarily outing anyone in this episode. I'm not trying to tear anyone down. That's not the intention.

I just want to be clear that some things are going to help you get towards the goals that you're trying to create and have the life that you want to live through your creativity and music… And other things are going to prove pretty massive distractions.

So, here are three things that are not going to grow your music career in 2023, 2024, 2025, and probably even 2026, and this is not to say don't do any of these things. But an inordinate focus on them, like focusing too much on them or only doing them probably is not going to elevate your music career. And I'll explain how and why that is the case.

So, number one, building sales funnels. You can build sales funnels. I do think it's a good idea to build sales funnels. The only problem with it is, that they take a lot of time. They take a lot of work. They take a lot of effort.

I've built probably six, seven, or eight of these suckers already. And what I've noticed is, you get better every time. The problem is people don't stick with it. So, the first funnel they build sucks, and the second funnel is not that much better. And the third one gets them a couple of sales but doesn't go beyond that. And so, it's not something that you're going to be good at overnight.

I've dedicated myself to studying and learning digital marketing and social media and advertising and YouTube and all this stuff, email marketing, and much, much more. So, what chance do you have? And I'm not saying that to say you have no skill and you're no good at what you do, but even with help from AI, I'm highly skeptical that building a sales funnel is going to save your career.

Even with help from AI, I'm highly skeptical that building a sales funnel is going to save your career.Share on X

It can support your career. And I believe in using it as a tool and everything is a tool when it comes right down to it. But is it going to save your music career? I don't think so.

So, if all of your time and energy are going towards building a sales funnel right now, consider that there probably are higher priorities to tackle. That could be one of your priorities. Absolutely. Probably shouldn't be your only priority.

Number two, getting better at music production. This is a funny one. We see YouTube ads all the time and it’s, you know, “MIDI chord packs, and here's the latest guitar plugin, and here's the plugin that makes all the synthesizers sound like juice” or whatever it might be.

And this stuff's good. Like I said, everything's a tool and it's in how you use it, but music production in and of itself, like just becoming better at that may not have quite the effect that you think it will on your music career.

What I want you to do, just as a test, is ask your audience, right?

You're making your music for them. Think about that.

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