In this episode of Creatives Grab Coffee, Chris Kitchen from KGB Productions (Jackson Hole, Wyoming) shares valuable insights on building a successful video production business by mastering your niche. Chris dives into his journey from creating action sports films to running a commercial production company, emphasizing the importance of passion projects, leveraging personal networks, and staying creatively challenged. He offers practical advice on navigating client relationships, managing budgets, and expanding into new markets through targeted outreach and strategic spec work. This episode is packed with actionable strategies and relatable experiences for marketers and filmmakers striving to grow their creative businesses.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome00:30 - Guest Bio: Chris Kitchen from KGB Productions00:43 - Getting started in action sports filmmaking02:09 - Transitioning from ski films to commercial video production05:06 - Leveraging relationships and targeted outreach to build clientele07:21 - Strategies for business development and marketing outreach10:02 - Expanding your niche without losing your creative passion13:28 - Balancing direct clients versus ad agency relationships16:30 - Updating the website to attract new business and opportunities21:32 - Tips for growing and expanding within your niche23:52 - Importance of passion projects for portfolio development27:26 - Team structure and managing freelance crews31:21 - Navigating a partnership split amicably34:39 - Managing client relationships during a business transition38:18 - Ethical freelancing and respecting production company relationships41:36 - Balancing client demands with business growth45:01 - Transparency in budgeting and client communications51:15 - The hidden costs of pitching and creating project proposals55:49 - Long-term vision for KGB Productions and future goals56:53 - Reflecting on passion, motivation, and longevity in filmmaking01:02:28 - Closing remarks and key advice for aspiring filmmakersSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.comTo learn more about the show, visit: https://www.creativesgrabcoffee.com/

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