Jesse speaks with Tim Bradley, founder of Pennant Video, about why in-house creative teams tend to play it safe and what that caution costs them over time. Tim shares insights from running a video agency that collaborates regularly with internal teams, revealing the dynamics that keep teams stuck in risk-averse patterns and the practical steps leaders can take to break the cycle.About the GuestTim Bradley is the founder of Pennant Video, a mid-funnel focused video agency specializing in the critical trust-building phase of the buyer's journey. With expertise in helping brands communicate new positioning, support sales kickoffs, and capture customer stories, Tim works alongside in-house creative teams at inflection points where speed, focus, and objectivity matter most. He brings a unique outside perspective on what holds internal teams back and what makes creative partnerships genuinely productive.Key Topics DiscussedWhy in-house teams are more risk averse than external agenciesThe compounding cost of playing it safeThe case for protected timeWhat to look for when evaluating agency partnersBuilding strategic value through internal relationships and calendar visibilityConnect with TimLearn more about Pennant Video at www.pennantvideo.comConnect with JesseLearn more about Jesse's work at www.infocusconsulting.netConnect with Jesse on LinkedIn: https://www.linkedin.com/in/jessekrinskyHave a creative ops challenge you're facing? Want to be a guest on the show? Reach out at [email protected] & ReviewIf you found value in this episode, please subscribe to Creative Ops Compass and leave a review. Your feedback helps other creative leaders find the show and shapes future episode topics.

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