In this episode of Creative Money ATX, I sit down with Natalie Earhart and Zach Zulch, the co-founders of Almost Real Things (ART) — a for-profit arts organization based in Austin that supports local creatives through a mix of events, exhibitions, and their signature magazine. Natalie also serves as Editor-in-Chief and a contributing writer, while Zach brings a complementary skill set that helps drive the organization’s vision.We start with Natalie’s and Zach’s personal journeys — how their relationships with art began, how they describe what they do, and the story of how Almost Real Things was born. They share the early inspirations, the evolution of the magazine, and what it’s like running a creative business day-to-day.We also get into the financial side of things: how ART functions as a for-profit, what revenue streams they’ve developed, and what experiments haven’t worked out. Natalie and Zach open up about the realities of sustaining an arts business in Austin — from barriers local artists face to their own strategic goals for 2025.Studio 2324 Elevate Grant Nexus GrantTrail Conservancy Touch The Art Jason Webb watercolor artist Ellen Nelson Hanger Art Studio Prospect New OrleansProspect 6 Joey Cruz 24 Diner Magnolia CafeSaps Texas Thrift  Armadillo ChristmasWhere to find Almost Real Things https://almostrealthings.com/Instagram: https://www.instagram.com/almostrealthings/Find me, Bri Landry Instagram @creative_moneyatx https://www.creativemoneyatx.com/ If you liked the show please share, rate, and review.

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