Guest Podcast:  Lucas Lacerda, Product Sound Designer, and Audio Branding SpecialistCreative Journey Ep.06 // The Creative Guide to Sound DesignSound Designers have been quite successful in the Game and Film industries. However, there are opportunities to implement audio solutions in branding and product development as well. I present in this talk my creative guideline for sound designing, a better brand, and product experiences. I show how you can adapt traditional design processes to create transformative soundscapes that will increase businesses' ROI and make the world a better sounding place.Blog Post: The return on investment of sound designFor more on LucasContact: linkedin.com/in/llacerdaWebsite: www.llacerda.com

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