ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Rebranding"
Episode Synopsis
Jeremy and Malin look in to Michael Bierut's design career and the famous rebrands for Mohawk papers and Mastercard. We get tips on how to conduct a successful rebrand and what to keep in mind, including how to find out what customers want, good reasons to rebrand and how to deal with criticism.
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