Show Notes: In this episode, we’re diving into the second part of my six-part framework for building a thriving creative business: understanding exactly who you’re trying to reach. If you’ve ever felt unsure about who your product or service is really for, this conversation is for you.
I’ll walk you through the process of identifying your ideal customer—not just by age or income, but by digging into their dreams, struggles, and values. You’ll hear how I defined my own ideal customer when I was starting out, and how that clarity helped me create products that truly connected with the people I most wanted to serve.
This is the step that makes your marketing easier, your offers more compelling, and your message magnetic.
What You’ll Learn:


Why defining your ideal customer is one of the most important parts of your strategy


How my own journey helped me identify exactly who I wanted to serve


Why understanding values, desires, and struggles is just as important as demographics 


✨ Resources Mentioned:


📄 Download the Ideal Customer Worksheet – Use these questions to clarify who your audience really is and start building stronger connections.


Come experience my method LIVE!
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