Dr. Alise Cortez on corporate purpose and how it drives performance

Create More Value
05/03/2025 27 min Episodio 32
Dr. Alise Cortez on corporate purpose and how it drives performance

Listen "Dr. Alise Cortez on corporate purpose and how it drives performance"

Descargar episodio

Episode Synopsis

Dr. Alise Cortez, organizational psychologist and founder of Gusto Now!, explores how companies can instill meaning and purpose in their cultures to drive engagement, innovation, and profitability. Dr. Cortez shares practical strategies for measuring purpose, fostering a “culture of gusto,” and transforming businesses into “destination workplaces” that attract and retain top talent. Alise and our host Greg Milano highlight research showing the returns on purpose along with case studies on companies successfully embedding purpose into their operations. They also consider how generational shifts are making workplace purpose increasingly essential.

More episodes of the podcast Create More Value

How an ownership culture drives sustained shareholder returns 14/10/2025
Patrick Furtaw on pricing strategy that drives shareholder value 30/09/2025
Tim Koller, a thought leader in value-based management 23/09/2025
Make what’s good for shareholders also good for employees and their family 02/09/2025
Case study: Why traditional measures are a reinvestment roadblock 19/08/2025
Why most companies fail at strategic resource allocation 05/08/2025
Dan Sansone on simplifying incentives and value creation with economic profit 22/07/2025
The hidden metric behind long-term shareholder value 08/07/2025
Michael Mauboussin on valuation, capital allocation, and competitive advantage 24/06/2025
Joe Milam on data-driven decision-making and behavioral finance principles 10/06/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA