Did you know that up to 25% of trade spend gets wasted every year due to poor visibility? In this episode of The CPG Trade Spend Podcast, host Kyle Barnholt uncovers the hidden costs of staying in the dark and how you can take control of your trade spend strategy. Learn why trade spend visibility is the key to unlocking better promotions, higher profits, and fewer financial headaches. Kyle shares real-world case studies, the 10 warning signs your organization is flying blind, and one game-changing tip you can apply today to start making every trade dollar count. Tune in now to maximize your trade spend and drive sustainable growth!Learn more about the Trade Spend Maximizer here.

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