CPG Insiders

CPG Insiders

Por: Mark Young
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns.

They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
112 episodios disponibles

Latest episodes of the podcast CPG Insiders

Mostrando página 5 de 6

Business and Politics - Episode 32 18/09/2020
CPG Marketing Scams - Episode 31 13/08/2020
Utilizing Social Influencers - Episode 30 08/07/2020
Getting Back to Work - Episode 29 04/06/2020
What You Can - and Cannot - Say About Your Products - Episode 28 12/05/2020
Finding Silver Linings 21/04/2020
Advertising in an Election Year 16/03/2020
Re-Evaluating Brick & Mortar 10/02/2020
What Media Works Where 27/01/2020
Guarantees 06/01/2020
Smart Content Marketing 16/12/2019
The Science of Persuasion 25/11/2019
The 7 Deadly Mistakes CPG Challenger Brands Make 04/11/2019
Direct Response, Then and Now 16/10/2019
The Pros and Cons of Celebrity Campaigns 23/09/2019
Trademarking Your CPG Brand – A Conversation with Abe Cohn 04/09/2019
Being Prepared for NACDS – a Discussion with David Biernbaum 12/08/2019
Connecting Manufacturers and Retailers Online – a Conversation with Brandon Leong 22/07/2019
Introducing & Succeeding with Your Product at Walgreens – a Conversation with Steve Anderson – Episode 14 01/07/2019
ECRM & Effective Retail Collaboration 10/06/2019
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