What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs?Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned.We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately known as “The KPI Guy” as he’s written 7 international #1 best-selling books on KPI and Business Management. He is on record as the most successful author in history on the subject.Throughout his career, he’s worked with, and is trusted by Royal families, Governments of different countries and Senior Executives in the largest companies in the world. Jeff gives listeners actionable tips on: Resources mentioned in this episode:
Paradigms by Joel Arthur Baker 
 Connect with Jeff here:Connect with me

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