ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Conversation with KARLA MORERA"
Episode Synopsis
Conversation with KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. Today's guest is KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. She talks about how adtech and martech need to work better with procurement, as well as how media measurement KPIs have changed in the wake of COVID-19.
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