Episode Synopsis "Conversation with KARLA MORERA"

Conversation with KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. Today's guest is KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. She talks about how adtech and martech need to work better with procurement, as well as how media measurement KPIs have changed in the wake of COVID-19.

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