We’re back with a wide-ranging conversation straight from the heart of creator life—where data loss nightmares, gear obsession, and the fight to stay authentic collide in the fast-paced world of photography, videography, and content creation.We kick things off with the overlooked reality of data management—how poor archiving practices put creators at risk of losing entire projects, and what we’ve learned from real-world failures. From vanishing SD cards to inconsistent backup systems, we break down why creators need stronger workflows to protect their work.Then we dive into the creative side, talking vintage lenses, film grain, and imperfections that add character to visual storytelling. We discuss why modern glass can feel too “clinically perfect” and why leaning into flaws—texture, grain, and unique optics—can make your content stand out.Later, we get into the undervalued art of audio and why sound design matters just as much as visuals. From EQ and mixing to mic placement and ambient sound, we unpack why creators struggle here and how storytelling through audio can elevate your work.The episode also covers the realities of social media marketing—why it’s a full-time job, why businesses underpay for it, and how fake follower counts are misleading brands and devaluing real creators. We share thoughts on staying authentic while competing against inflated metrics and algorithm-driven trends.We talk about the wedding photography and videography world, sharing behind-the-scenes insights on family drama, difficult venues, and the constant juggling act between creative control and client expectations. Plus, we unpack collaboration tips, from choosing second shooters to working seamlessly with videographers without stepping on toes.To wrap up, we look ahead to an upcoming UK trip and tease future episodes featuring client updates, workflow experiments, and yes… reading hate comments.If you’ve ever wrestled with creative burnout, struggled to balance gear and storytelling, or wondered how to stand out in a noisy, algorithm-driven space—this episode is for you.🔗 Website: https://www.cortandluke.com

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