This is a great 2-parter, people. The first part is all about how uniquely challenging Higher Ed and other non-tech-first orgs for website strategist and product people. Adam shares his experiences working in higher education and other sectors, where unique and complex Governance structures, diverse stakeholder groups, and entrenched institutional politics create substantial obstacles. You'll hear about how the first big project he did was chaos due to misalignment. In part 2, you'll hear about the magic of stakeholder Alignment, alignment Personas, and clear goals! Hint: the second project came in early and under budget.

Have YOU ever gotten hate mail after launching? Adam has.
Have YOU ever turned that hate mail into thank-you notes within months? Adam has.
 
00:27 Welcome!  
05:14 We're going to start talking about the solution to underpants!
08:02 Introducing Adam Staffa
10:45 Stakeholders and Governance in Higher Ed Projects
11:46 Stakeholders in Higher Ed, and Understanding Governance
19:53 #The Value of Being One Step Behind
23:44 In higher ed, the pipeline is YEARS.
25:18 The Scale of Content is Mind-Boggling
26:47 A Story of Educational Underpants
32:38 No matter how successful a project is, if everyone doesn't think it was successful, it wasn't.
33:04 Stakeholders were popping up everywhere!
35:05 Endless Meetings = Jenga
36:29 How the  project  ended

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