Driven by extreme uncertainty following the onset of Covid - 19, immediate change became an imperative for all CEOs. Their response was impressive, corporate leaders sprang into action. This begs the question though: If decision making is improved during a crisis, why isn’t it that good all the time? The answer lies in the circumstances of the problem being addressed. Influential factors are uncertainty, complexity, risk and reward. In this video we present a matrix that provides insight into alternative decision making methodologies, of which Muddling Through is one. The context of the discussion is organisational transformation and renewal.Reference:Lindblom, CE. 1959. The science of muddling through. Public Administration Review, 19(2): 79–88. https://doi.org/10.2307/973677The video can be viewed on YouTube at: https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUgThis podcast is published as a supplement to the coursework on corporate strategy that provides insight into Third Wave Strategy - as a system. It also supports subscribers to the stratāgaia Strategy Navigator app located on the Microsoft App Source marketplace https://appsource.microsoft.com/en-us/product/power-bi-visuals/4564470.stratagaia_strategy_navidator. An overview to the coursework, the Corporate Strategy Master Class program and subscription details can be found here: https://www.csosandbox.com/buy-online-strategic-management-courses-here. Content for our publications is provided by the the Strategic Management Institute (www.smiknowledge.com), the research arm of PH Strategy and Leadership (www.phsandl.com). Another associated web site is PHSANDL's strategy simulation tool, the Chief Strategy Officer (CSOsandbox) www.csosandbox.com. More video based podcasts (Video Bites) can be found on YouTube CSOsandbox: https://www.youtube.com/channel/UCwW1QK_4P31MtXyYGmJOyUg

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