The competency trap and how companies can avoid it

13/04/2021 30 min Temporada 2 Episodio 10
The competency trap and how companies can avoid it

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Episode Synopsis

Companies have been falling victim to the competency trap for many years, most notably Kodak, which failed to anticipate the switch to digital cameras in time and disappeared from our lives. Jerker Denrell, Professor of Behavioural Science, explains to Core Insights host Trevor Barnes just what the competency trap is and how firms can avoid it,  detailing the mindset and steps needed. on how to avoid the competency trap here.