Episode 8 @Cordss: Humanising brands by story telling

18/01/2021 25 min Temporada 1 Episodio 8

Listen "Episode 8 @Cordss: Humanising brands by story telling"

Episode Synopsis

Gneev Nagi finds stories in culture, people, and places and ties her understanding of trends in making brands sound more humane.
She is an experienced Brand and Content Strategist with a demonstrated history of work in the Marketing and Advertising industry.
Her diverse portfolio has centered around building brand equity for large corporations and homegrown organizations.
She believes that the success of a brand lies in the core understanding of creating a profound brand voice.
Aside from work, Gneev is a fitness enthusiast and has a passion for arts and culture.
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Time Stamps:
0:00 Intro: Let's learn from an industry expert
0:10 Podcast Guest Introduction
0:47 Sucess Story of Gneev
1:40 Education background & Decision to choose "Design" as a career
5:41 What is "Aesthetic of design"?
8:59 Summarizing the term "Brand value" 
9:38 Importance of storytelling
15:24 Brand strategist vs designer
16:37 Right approach to stay updated in COVID time
21:35 Touchpoints to look at when choosing a brand  
24:02 Closing line of Gneev
25:25 Outro: Stay tuned!