Joel has an engaging conversation with Andy Khubani, the Founder & CEO of IdeaVillage, and "As Seen on TV" products.Khubani is the founder and CEO of Telebrands, a company that develops, markets, and distributes household items both direct-to-consumer and to major retail stores. Founded in 1983, Telebrands created billions of dollars in revenue. Khubani created the “As Seen on TV” departments at retail; this category is the second-largest producer of nonpharmaceutical revenue at drugstores nationwide, raking in approximately $350 billion annually. 

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