Poshmark’s CMO on Changing Times, Leadership and the Post-COVID Consumer

13/11/2021 40 min Temporada 1 Episodio 12
Poshmark’s CMO on Changing Times, Leadership and the Post-COVID Consumer

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Episode Synopsis

Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Wunderkind.With 80 million registered users globally and growing, Poshmark is a next generation dynamic retailer and a true force to be reckoned with.For our season one finale of Conversations with CommerceNext, we sit down with Poshmark’s CMO, Steven Tristan Young to talk about the company’s growth, his leadership style and how to keep up with the post-COVID consumer.Hear how Steven is managing his team in Poshmark’s new work-from-home structure and his perspective on higher education and work ethic when assessing new candidates for his team.With the unique audience that Poshmark has captured, we’re keen to unpack Steven’s strategy towards changing consumer behavior. Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we’ll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com Steven Tristan YoungExperienced entrepreneurial senior executive who has a passion for building high performing marketing teams and scaling high growth businesses. Well versed in developing market rollout strategies, P&L budget management, and ROI focused media/capital investment. Leverages consumer insights to identify consumer trends while building internal systems built on strong analytics, cross functional collaboration, and constant innovation mindset.Creative thinker and business operator who leverages 15+ years of experience from various industries (financial, tech, consumer product, entertainment) to use marketing strategies effectively as a revenue/profit driver.Out for Undergrad in Tech: Keynote Speaker October 2020: https://bit.ly/3iaQNT2Out in Tech NYC : Keynote Speaker November 2016: https://bit.ly/3nF6Zx5Find out more about me at: https://linktr.ee/StevenTrisYoungAreas of Expertise: Strategic Marketing - P&L Management- Demand Generation - Financial Forecasting and Modeling - LTV and Cohort Analysis - Online and Offline Direct marketing - Mobile Marketing - Display Advertising - Programmatic Buying - TV/ OOH/ Radio Media buying - Email marketing - Customer Segmentation - Multivariate Testing - Online Attribution Partnership Marketing, - Multi-Channel marketing - Online Analytics - Referral marketing - Growth Hacking - Agency Recruitment and Management - SEO/SEM marketing - Creative Team Management - Web UX/UI ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.  
About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur.  Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

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