In the latest episode of Conversations in Depth, host Mike Carlon interviews Jack Bowen, the visionary founder of CoLoop, an AI-powered tool transforming the way qualitative marketing research is analyzed. With a career rooted in problem-solving and innovation, Bowen's journey is a testament to the impact of technology on modern research approaches. Bowen shares the story behind CoLoop, offering insights into his motivations for addressing perceived inefficiencies in traditional qualitative analysis. From identifying key pain points to designing solutions that streamline processes and uncover richer insights, his entrepreneurial path is one of perseverance, creativity, and customer-centric evolution. He dives into how real-world feedback from research professionals shaped CoLoop into a tool that not only enhances productivity but also elevates the depth of qualitative insights. Looking ahead, Bowen provides a compelling perspective on the future of the industry. He highlights the role of AI in fostering more dynamic and adaptive research practices, emphasizing the need for researchers to embrace technological advancements while maintaining the human element that defines qualitative work. His advice for professionals navigating this changing landscape is both practical and inspiring. This episode is a must-listen for anyone in the marketing research field eager to understand how AI is reshaping the industry. Tune in to hear Bowen's fascinating journey, actionable insights, and predictions for what's next in qualitative research.

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