Sign up for our Rockefeller Masterclass now: https://hub.controlandcompound.com/rockefeller-method-webinar     On this month's entrepreneurial spotlight, Darren and Christina sit down with Caleb Bowers, President of Bowers Construction, to unpack how he went from being laid off, losing $70,000 in a single year, and driving a truck he couldn't afford… to building one of Atlantic Canada's most respected custom home brands. If you're a business owner, aspiring entrepreneur, real estate investor, or custom home dreamer, this episode is a masterclass in: Building a brand on craftsmanship, trust, and values Choosing value over volume in a "race to the bottom" industry Using Instagram and online reputation to attract dream clients Balancing marriage, family, faith, and business Playing the long game with development and legacy projects By the end, you'll see exactly how integrity, long-term thinking, and genuine care for clients can build a business—and a legacy—that actually lasts.   Show notes: 0:00 – Introduction to Caleb Bowers 1:30 – Building a brand on craftsmanship, trust & East Coast values 2:31 – Early money motivation & seeing wealth from "arm's length" 4:05 – First job at Highgate Homes: from labourer to general manager 6:52 – Seeing both sides: client vs builder vs landlord 7:55 – Getting laid off and starting Bowers Construction 11:20 – Buying three lots & learning the hard way on spec homes 14:10 – The year Caleb lost $70,000 (and the meeting that changed everything) 16:26 – Choosing value over volume in homebuilding 19:38 – Core values: Be a good person & go the extra mile 22:03 – Kids, marriage, and why business is now second to family 24:16 – "This is home": meaning behind the tagline 28:35 – Instagram strategy & becoming an early adopter 31:29 – Expansion into New Brunswick & rebranding with his brother 34:54 – Rapid-fire questions with Caleb   Connect with Bowers Construction: WEBSITE: https://bowersconstruction.ca/ INSTAGRAM: https://www.instagram.com/bowersconstruction/?hl=en   BOOK A CALL WITH US NOW: https://www.controlandcompound.com/contact-us   FIND US ON:   INSTAGRAM: https://www.instagram.com/controlandcompound/   TIKTOK: https://www.tiktok.com/@controlandcompound?lang=en   LINKEDIN: https://www.linkedin.com/company/darren-mitchell-associates-inc/?viewAsMember=true  

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