Creating Your Unique Value Proposition

Contractors Toolbox
27/09/2022 35 min Episodio 14
Creating Your Unique Value Proposition

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Episode Synopsis

In this episode, Gary Cohen discusses the importance of a Unique Value Proposition or UVP for your contracting business.  You will learn to understand a UVP, how to create one and how to separate yourself from the competition.  The idea here is to justify not selling on price, but instead on the unique benefits customers will enjoy from you, that they will not get from competing contractors in your market area.

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