In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.

Resources:

Full transcript
Back to school: measuring content strategy ROI
Keys to content strategy: ROI

Twitter handles:

sarahokeefe
alanpringle
billswallow

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