In this episode we are dishing all about how content is a major… major… MAJOR factor in every step of your business. After working with me, my clients feel like they have a solid strategic plan that actually prioritizes content creation for their business. It’s a total game changer.You have to treat your content plan like the main course. Your content strategy is the nourishment that your business needs to survive, so stop treating it like a side dish. We’ve been force fed the idea that our content needs to keep up with trends, go viral (big eye roll), hack the algorithm, blah blah blah. This type of marketing can work well for some people, but if you don’t have your messaging solidified on the back end, the exposure of going viral isn’t going to do any good.How do your vanity metrics such as likes and followers correlate with your key performance indicators (KPIs)? Oh right, they don’t.So. The 3 things you need to master when it comes to putting together your content strategy, just like I go through with my clients are these:Audience building - capture your audience’s attention, create brand awarenessLead generation + conversion - connect with your audience and create content that serves them, that makes them realize that they need your solutionDocumentation + duplication - consistency with a rinse-and-repeat strategy, documenting what works so you can duplicate itWhich of these 3 phases are you in with your content strategy? Where are you at in the process and what challenges are you facing? Shoot me a DM @kalariggins. I do check the homework! Grab The Last Content Planner You’ll Ever Need here!Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!

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