We’re all consuming content all the time. From commercials, to social media, to binge watching shows on Netflix, there’s content everywhere. The consumption of content is bottomless… just like brunch! I spent my 20s living in New York and we went to brunch every chance we got. There was even a restaurant that had a midnight brunch - same vibe, same music, same chicken and waffles, but in the middle of the night.The conversation was filled with so much substance, so much conversation that led to connection, and that’s what your content should do for your business. Even in corporate with their big strategies, the goal was always to tell a story in their content. Whenever you leverage storytelling in a meaningful and impactful way, your audience will crave whatever you are selling.Your content needs a few things to really be successful. First thing, it needs to taste and feel good when your audience consumes it. It makes them want to stay. It needs to create a long lasting connection with people, just like what happens at brunch. It needs to have substance. People are tired of fluff. Last thing: it needs to be bottomless. You can’t just do it one-and-done.I have a simple framework that I teach my clients to help them build their content strategy: Serve, Sell, Storytell. Hook them with a story, serve them the substance, and then sell them the thing they need to take their life or business to the next level.To get started on your Serve, Sell, Storytell, ask yourself these questions:What part of my story am I holding back that can really change the lives of my audience or my clients?How can sharing this story help your audience? What is the transformation on the other side?How can you use that story and the transformation to sell the solution?Answer those questions and send me the answers @kalariggins. I do check the homework! Grab The Last Content Planner You’ll Ever Need here!Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!

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