In this episode of the Content Creators Unite! podcast, author, publisher, and entrepreneur Matt Cooper shares the importance of understanding your audience’s needs and actionable steps you can take right now to build trust and credibility with your content.Some of the talking points Matt and I go over in this episode include:Why Matt co-authored a bookWhy listen first in communication?Focus on solutions, not featuresHow giving value builds trustHow failing forward helps you learnThank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!You can learn more about and connect with Matt here:https://www.facebook.com/profile.php?id=61572863141115Buy Matt’s book, The Entrepreneur's Playbook, here:https://a.co/d/fec8pzYYou can learn more about and connect with Jon here:https://linktr.ee/JonClemence Hosted on Acast. See acast.com/privacy for more information.

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