My Marketing Strategy for 2025 - 15 Essential Steps
In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo shares a comprehensive 15-point checklist for developing a robust marketing strategy for 2025. Deb provides valuable insights on everything from reviewing past performance to setting clear goals, analysing your audience, and leveraging AI and automation.
Key Points:• The importance of reviewing and reflecting on past performance before planning for the future• Setting clear, measurable goals that align with business, marketing, and content objectives• Conducting thorough audience analysis to ensure you're attracting the right clients• Leveraging AI and automation to optimise your marketing efforts
⏰ Timecodes ⏰0:00 Introduction to 2025 Marketing Strategy Planning1:15 Review and Reflect on Past Performance2:30 Set Clear Goals and KPIs3:45 Audience Analysis5:20 Competitor Landscape Analysis6:40 Product Mix Review7:55 Channel Strategy Evaluation9:10 Content Strategy Development11:30 Brand Positioning Review12:45 Technology and Tools Assessment14:00 Budget Allocation15:15 Measurement and Analytics16:30 Team Structure and Skills Evaluation18:00 Risk Assessment and Contingency Planning19:30 Milestone Creation and Time Blocking21:00 Process Review and Optimization22:30 Joy Factor Consideration
What to do next: Download the free annual planning template mentioned in the show notes to start mapping out your 2025 marketing strategy
Resources Mentioned:• Content Catalyst Blueprint https://www.debszabo.com/blueprint• Download Annual Planning Calendar Template https://www.debszabo.com/resource
• Book a call to discuss your marketing planning day and video content day options https://calendly.com/connect-rtq/discovery-call
 
This video/podcast is for you if you're interested in:• Marketing strategy development• Business planning for 2025• Content marketing• AI and automation in marketing• Personal branding• Business growth strategies
About Deb Szabo:
Content Catalyst MembershipContent Catalyst Membership is an online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. This comprehensive resource provides tools and strategies to enhance your content marketing efforts.
Content Catalyst BlueprintThe Content Catalyst Blueprint is an online practical course that equips businesses with a Content Marketing Strategy and Plan. This program offers a toolbox for easily creating a content strategy, including developing content themes, planning, and leveraging AI to streamline the process.
Connect with Deb Szabo:Instagram: https://www.instagram.com/debszabo_video/Youtube: https://www.youtube.com/@debszabovideoLinkedIn: https://www.linkedin.com/in/deborah-szabo/Email: [email protected]: debszabo.com

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