Show Notes:00:23: Does digital PR have enough value per link?4:35: How to execute link building effectively6:40: Breaking down the value of links by industry7:29: Off-brand digital PR — the “Principal—Agent” problem9:59: Deploying digital PR campaigns 1-4x a year11:50: Why keyword-driven digital PR makes the most impact13:08: How to fuel internal linking across your site14:29: Digital PR best practices, the fundamentals15:49: Final tips, tricks, and tactics/li>Show Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email
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