Show Notes:00:10: Welcome, John-Henry Scherck, founder of Growth Plays00:28: What’s evolving in SEO and content in 2022?3:39: Technical SEO is a bargain, not a mandate6:58: Do CMSes prevent technical SEO debt?10:05: Utilitarian content vs. “engaging” content11:29: Why low time to value and instant gratification is key for content14:25: Taking a John Barrows approach (give and take vs. give)15:20: Segmenting for audience type per content17:53: Content hub and Learn Center design best practices23:41: Is trend reporting necessary for investors?28:49: The benefit of passive link acquisition via trending topics31:40: How major reports affect rankability36:15: How to move the needle in enterprise environments remotely43:48: Implement imagery effectively46:55: Units and content cost, mapping out the best ROI model49:26: How to make valuable assets53:41: What we can learn from SmartSheet58:57: Tips, tools and tactics from John-HenryShow Links:The John Barrows approachFollow John-Henry on TwitterFollow Ross on TwitterSend us an email
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